Clothing is one of the necessities in life and it’s as important for our economy as it is for our children.

We pride ourselves on working with emerging, innovative children’s clothes designers to help them grow their business and their name as much as our own. While we could work with bigger manufacturers for a lot less, we feel it’s more important to give back to local communities thrive. 

Our collections are carefully put together with your happiness and convenience in mind. There’s nothing better than seeing your little one happy and comfortable in their own clothes.

We aim to ensure all our clothes are also easy to clean, durable and practical. That’s why we make every possible effort to purchase our stock from designers and manufacturers in the UK and Europe that offer fair wages to their workers.

With so many cheap, low-quality children’s clothes available today, we’ve decided to go back to basics and sell designer clothes that are well-made and undeniably stylish.